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Field of Reality

Field of Reality

Everyone loves to quote the movie Field of Dreams where a ballfield is built in a cornfield and when questioned about the location, the mythical protagonist says, “Build it and they will come.”

I have news for you, that is false, or at least only partially true. It’s like saying, “Buy a car and you can drive.” Not if you don’t start it, register it, or learn how to drive.

The true sequence is: “Build it, tell them you’ve built it, and they will come.

The phrase I inserted is called “marketing.”

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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