Field of Reality
Everyone loves to quote the movie Field of Dreams where a ballfield is built in a cornfield and when questioned about the location, the mythical protagonist says, “Build it and they will come.”
I have news for you, that is false, or at least only partially true. It’s like saying, “Buy a car and you can drive.” Not if you don’t start it, register it, or learn how to drive.
The true sequence is: “Build it, tell them you’ve built it, and they will come.
The phrase I inserted is called “marketing.”