Give Up A Plastic Bag or Give Up A Kid?
While we often speak of “immediate gratification” it’s not always about immediate results. People would rather talk about “climate change” and the implications of what we might or might not be influencing far in the future, but they don’t want to talk about the huge inequities in how we fund schools, which results in disadvantaged and poor students receiving a poor education. (Local property taxes fund most public school districts, so wealthy communities have far more to spend than inner city ones.)
The closer a “cause” gets to our wallets, the more we tend to change the conversation. The more the “cause” is abstract and not immediately affecting us, the more we rally in the streets. (Stopping single-use containers or banning plastic straws somehow pales in comparison to providing young kids with top teachers, facilities, and experiences in school, giving them a shot at a successful life.)
Many of your clients focus on short-term results, and are critiqued for it. But there are times when short-term results are exactly what we should be pursuing instead of distant dreams.