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The Dog Star and Political Primaries

The Dog Star and Political Primaries

(The Dog Star is a symbol of power, will, and steadfastness of purpose, and exemplifies the One who has succeeded in bridging the lower and higher consciousness.

—Astrological Definition)

The problem with the Iowa and New Hampshire early primaries or caucuses is that neither state represents the overall country well by any metric. Yet the results of these tiny minorities often serve to eliminate otherwise viable candidates.

Many organizations use the wrong people to test their products and services. Sometimes they are “insiders” with their own agendas, sometimes they are truly customers but not the ones intended to purchase the new products and services.

There’s an old story about new dog food that was unsuccessful, despite millions spent on nutrition, ads, marketing, and packaging. It was finally determined that “the dogs just don’t like the stuff.”

Find the ideal representative potential buyer. Test your ideas on that person. See if they like the stuff.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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