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Growing Your Business in These Tough Times

Growing Your Business in These Tough Times

Some ideas not just to sustain, but to grow your business, during the restrictions caused by the coronavirus:

• Reach out by phone to every buyer and ask what help you can provide. Don’t talk about projects or fees or anything other than, “How can I best help you?”

• Suggest to business and trade publications articles on remote client service and support.

• Set up a “hot line” phone or email protocol where clients can call or write you for quick advice with a guarantee response time during business hours.

• Ask local clients if they would like to meet to discuss special needs.

• Offer to host an informal meeting of local buyers and prospects to discuss business contingency plans.

• Advertise and provide a teleconference, podcast, or video for free on conducting business in these times.

• If you have livestream capability or can get it, start offering both free and paid livestream sessions.

• If you are a speaker, offer livestream substitution for your appearance at events that are being otherwise cancelled.

• Use what colleges are now using, which are online courses for your workshops.

• Share best practices from your professional community with clients and prospects.

• Begin a regular five minute “report” by video or podcast every week at the same time.

• Go to work on the book, or video series, or new IP that you’ve never quite been able to get to.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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