If You Think I’m “Expensive” Try Mediocrity
The great irony is that the people who tell me an offering is too expensive or shipping a book to them costs too much are the ones who need my help the most but won’t invest in it. They see only cost, never value; solely expense and not return.
I remember the legendary Zig Ziegler responding to a man who said he couldn’t afford Zig’s $400 tapes this way: “Sir, you’ve in your 30s, have a college degree, have never been unemployed, and are married with children, and you think you can’t afford these valuable tapes at this point? You need them more than you think!!”