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Introduce Me, Now!!

Introduce Me, Now!!

Referrals are the lifeblood of our businesses (I call them “the coinage of my realm”). Treat them that way, not as some afterthought. Language for a resistant client on referrals:

“Look, referrals are important to you and to me. Why would you resist introducing me to the two people I mentioned? I had said early on that I’d be asking, and now is the time. Can I at least call them and mention your name?”

That’s the “New York” response. The “California” response would be, “Look, let’s go get some avocado and a smoothie….”

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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