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It Matters Whom You Ask

It Matters Whom You Ask

It strikes me that putting such political importance on primaries in states like Iowa and New Hampshire is like asking your least representative customers what they’d like to see from you in the future. I think you should be pursuing your ideal, future customers, and not merely responding to their “wants” (pandering) but suggesting what they truly need (being innovative).

But what do I know? I’ve held a job all my life.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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