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Just Sign This

Just Sign This

A woman who belongs to an association to which I also belong, but whom I don’t know personally, writes me to ask if I’ll provide a testimonial for her upcoming book. She included one chapter and the table of contents, but tells me that she’ll be happy to write the testimonial and I can just sign it to “save me some work.”

I told he that I’d be happy to help, but I must read the manuscript, it must be commercially published, and my endorsement has to be on the back cover, not mixed in with 35 inside from people no one ever heard of (a ridiculous trend these days). I told her I find it highly unethical to endorse a book I’ve not read or to provide an endorsement written by the author!!

She declined! She was, I suspect, “shopping for endorsements” and I think felt she couldn’t promise a spot on the jacket in the event she found someone “more important” than I am. Or, perhaps, less ethical.

What the hell is going on with the world? Do people really believe this is correct behavior?

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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