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Leverage

Leverage

Archimedes said, “Give me a lever and I can move the world.”

Find the lever that will move your buyer to begin immediately. The probability is that it will be more personal than organizational.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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