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Losing Your “Voice”

Losing Your “Voice”

You're able to make a huge amount of money in professional services when clients believe you are providing huge amounts of value and return on their investment. That means you must be seen as distinctive, even unique. You can't be a commodity, because commodities are always price-sensitive.

Thus, using AI to “improve” your communications means you will lose your distinct “voice” because you'll sound like everyone else using AI for the same purposes. You've simply joined a “herd” for safety, because you fear being singular, you fear criticism, you fear failing.

If you're not failing you're just not trying hard enough.

You think using AI is the “silver bullet” that spares your ego and spares the hard work? It just may be the bullet that causes professional death.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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