Marketing Best Practices from Hall of Fame
Here are the marketing best practices being used by members of the Private Roster Mentor Program Hall of Fame, who met for the last three days in New York City:
• Repurpose existing intellectual property (IP) in multiple ways on diversified media.
• Obtain referrals which are personal introductions to the prospect.
• Use an assistant to find and set up calls with people who directly hire speakers.
• Webinars on specific, high value issues.
• Use a client case study (with permission) for promotion.
• Volunteer to present at high potential management meetings.
• Send out a plain text letter at holidays and/or for special events.
• Include “war stories” and “secrets” in speeches.
• Relentless communications with thought leaders.
• Use of a “sales funnel” to track prospects.
• Create checklists based on your IP as handouts and downloads.
• Use concurrent speaking sessions at national events to work up to keynote opportunity.
• Chair breakfast roundtables.
• Conduct studies and surveys for clients, contacts, publishing.
• Interview colleagues reciprocally.
• White papers on high potential issues and high potential market segments.
• Become a panel and roundtable resource.
• Create teleconferences that appeal to prospective market.
© Alan Weiss 2011. All rights reserved.