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Not So Sirius Radio: DASM

Not So Sirius Radio: DASM

The satellite radio stopped abruptly in our new SUV. I took the time to call Sirius and, after the moronic automated voices trying to get rid of me, I reached a “listener care representative.” She told me, astoundingly, that my 90-day free trial was over and, no, they didn’t automatically warn me or bill me or otherwise try to keep me as a customer.

I may be spoiled since my Bentleys come with free, lifetime subscriptions, but I told her that was bizarre. However, I wanted to sign on! She told me that I’d have to call another number. I mentioned that my three other vehicles all have Sirius, and she told me that in that case she could help me herself.

Ten minutes later, we finally had a deal, though I had to wait another five minutes for the signal to hit my particular truck from somewhere deep in outer space.

If magazines ask you to renew subscriptions about six months in advance and pester you like a copperhead snake, why can’t Sirius say, “We trust you liked it, how about renewing well before the trial runs out?” Or, better yet, offer a full subscription when the vehicle is purchased.

This is failure work at the moment, wasting my time and theirs and probably netting a zero margin by the time the subscription is set up compared to the labor that goes into doing so.

It’s a beautiful day here. Consulting anyone?

© Alan Weiss 2014

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

Comments: 2

  • Noah

    June 23, 2014

    They must be taking subscription advice from the NY Times and WSJ….

    I’ve never understood the Sirius trial. Same thing with my new car. We’ve always had it. I have no reason to not continue – but they force me into a six month trial with a new vehicle versus simply taking my money.

    Some companies make it almost impossible to give them money.

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