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Nudge Until You Get What You Want

Nudge Until You Get What You Want

Sometimes, at about 5 in the morning, I feel my hand being lifted or my head sniffed. It’s Bentley, who’s decided that, at that moment, he needs to be petted. After a minute or two, sated, he goes back to sleep and so do I. If I refuse to pet him, he simply keeps at it and I know he will, so I don’t resist any more.

He doesn’t take “no” for an answer and he doesn’t give up.

I’m thinking he’d be better at getting referrals than many of my clients.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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