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On Gratification

On Gratification

“Immediate gratification” is a part of our existence, but it shouldn’t represent our primary focus. (And I realize that I transitioned from corporate consulting to individual advisory work because it is more immediately gratifying than the sloth-like movement of bureaucracies.)

If the gratification is in a book being published, that’s far from immediate, and probably why so many people complain (endlessly) about the “burdens of writing,” as if everyone is trying to create War and Peace. 

But if the gratification is in writing the book, then it is immediate and ongoing. That’s why I love writing—I love the daily creation.

It’s gratifying to see your kids succeed in life, and have kids of their own, for example. But you’d better enjoy raising them or they’re not going to get there!

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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