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Organizing A Marketing Event

Organizing A Marketing Event

If you want to hold an event to attract prospects and mix them with clients, you’ll need ideally:

  • A strong brand
  • A topic of perceived high value
  • An outstanding venue
  • Confirmed participants who are well known to prospects
  • A significant list of ideal attendees

You may want to consider partnering with an organization that can provide whatever you can’t. Try to get the commitment of someone well known and respected as an example of who will be attending. Don’t invite or accept non-buyers or delegates.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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