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Uber is merely a glorified taxi service.

Netflix is simply a movie system brought to your home screen.

High growth products and services don’t have to be (and are seldom) earth-shakingly new. They are often existing and good ideas that are reconfigured in terms of modern technology, demographics, economics, and social mores.

Stop trying so hard and simply ask yourself: How can I better deliver what people already know they need?

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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