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Remember Me? The Customer?

Remember Me? The Customer?

I invite a contractor to come over and consider some work I need done on my property. You can tell in an instant that I can be a long-term and high-referral customer. He sends me a reasonable proposal three days later. I call, talk to his assistant, and leave my cell phone number. He doesn’t return my call for a week, and then does so on my business line, which is always forwarded. What am I supposed to believe about the quality of his work, responsiveness, and accountability? And his proposal calls for 80% payment before he does a thing!

No matter how much business you have, it’s all about speed and responsiveness. Those are free, no capital investment required.

First impressions are often the only impressions.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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