There was a 3.6 magnitude earthquake in this area of New England yesterday, only the ninth of its kind since the 1700s. We’ve never had a stronger one. In California, it wouldn’t even merit discussion.
Some of your clients have become inured to shifts that are barely perceptible in their customers’ preferences, market conditions, and technology. You need to make them more sensitive. The huge seismic shifts cause disruption and panic. But the incremental ones can be built upon.
How dramatic is that? Well, the Ford Motor Company no longer builds sedans.