The Dog Star: Fearlessness
(The Dog Star is a symbol of power, will, and steadfastness of purpose, and exemplifies the One who has succeeded in bridging the lower and higher consciousness. —Astrological Definition)
Coco, our “puppy,” is easily scared by a sudden noise or the unknown. Bentley, our 80-pound German Shepherd, general moves to investigate anything, often very aggressively. At a church blessing of the animals I had to hold him back from heading over toward a horse.
You need the Shepherd’s attitude in your business. You can’t be scared by an unexpected event (noise) and you should assertively move toward the unknown (exploit new opportunities).
Clients don’t want puppies crawling around their organization nor will they listen to one. They need the big dogs.