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Thinking Big

Thinking Big

If you want to “think big,” think about the end result first.

“I want the Acme Company to become a client. What’s the fastest way?”

It’s not by contacting human resources or sending a letter or making a cold call. It’s by meeting the Acme CEO.

“How do I meet the Acme CEO?”

By finding someone who knows him or her and gaining an introduction.

That’s how you think big and skip all the small (and usually frustrating) steps in between.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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