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Where’s the Business?

Where’s the Business?

Do not plan complex relationships with other consultants which appear to be “mutually beneficial.” Follow the advice of Ms. Clara Peller, speaking on behalf of Wendy’s: “Where’s the beef?”

Unless there is a solid piece of business “on the table,” any such conversations are hypothetical and based on ideals, not pragmatics. They are a waste of time.

And: Breaking up a business relationship that’s been formalized is worse than a divorce. Keep things informal and friendly when you do find an actual client you can mutually help. If you can’t trust your partner to that extent, then they’re not a good partner.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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