Why You Shouldn’t Listen to Clients
By all means, expose clients to your newest thinking and offerings. They should be your “early adapters.”
But do NOT ASK THEM what you should be doing. They only know you by what you’ve already done, they know what they want but not what the need, and they don’t understand what innovation is like in your business, only their own (sometimes).
Asking other people to suggest what you ought to be doing in the future is way overrated, because you should be doing things they can’t imagine.