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Why You Shouldn’t Listen to Clients

Why You Shouldn’t Listen to Clients

By all means, expose clients to your newest thinking and offerings. They should be your “early adapters.”

But do NOT ASK THEM what you should be doing. They only know you by what you’ve already done, they know what they want but not what the need, and they don’t understand what innovation is like in your business, only their own (sometimes).

Asking other people to suggest what you ought to be doing in the future is way overrated, because you should be doing things they can’t imagine.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

Comments: 1

  • Jeffrey Summers

    February 24, 2019

    Hear! Hear!

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