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January 2023

Marketing effectiveness for reach economic buyers in large organizations and/or business owners: LinkedIn: 10 Twitter: 7 Facebook: 4 That's on a 100-point scale. The way to reach buyers is through referrals, speaking at events they attend, publishing in publications they read, hosting events on relevant

If you want to prove a point, apply "social proof." While this can comprise testimonials from others, it's best to use contemporary (or even historical) examples. For example (!) I don't believe that reputation alone is sufficient for the perpetuation of