Lessons from the Shameless Promotion Workshop in London

• Another person’s view will often create better descriptions of our accomplishments than we create for ourselves.

• We need to use more drama, be edgier, and be bolder in our promotional conversations and literature.

• “War stories” and examples are powerful, and we need to be able to cite them readily.

• We should have case studies of our successes prominently available.

• Discussions that seek “how” we do things should be diverted to “what” we accomplish for our clients.

• Most web sites are poor supporters of our credibility. They should feature typical client results, testimonials (including video), and value.

• Peer-to-peer referrals among buyers is the most powerful way to gain new business, followed by public, widely-respected intellectual property.

• Intellectual property is most effective when used in diagnostics allowing prospects to evaluate what their status is.

• If you don’t blow your own horn, there is no music.