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The Better Thing

The Better Thing

People tend to pride themselves on fast response, and that's a good thing.

But what about “anticipatory response,” when you suggest something the other party didn't even realize was needed.

It's called “marketing.”

That's an even better thing.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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