A Little Advice
People are asking me the same question over and over, so I’ve become pretty adept at the answer. Best practices as the economy reopens:
- Call everyone of consequence (buyers, recommenders, prospects) until you reach them on the phone. Offer help. Don’t talk about money or projects.
- Convert as many existing interventions and offerings as you can to remote work. Many of these you should continue even after personal meetings are common again.
- Create NEW service offerings and, if you haven’t yet, move toward advisory work to the maximum extent you can.
- Create a community among your clients and relevant others so that you can continue to smoothly interact no matter what the conditions (excepting another comet hitting the Yucatan).