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Alan Weiss’s Monday Morning Memo® – 02/14/2022

Alan Weiss's Monday Morning Memo

Alan Weiss’s Monday Morning Memo® – 02/14/2022


While I was in Las Vegas last week, Nevada dropped indoor mask mandates and Rhode Island did the same. Meanwhile, the truckers up there in Canada were tying up the economy by blockading a single bridge. (Seems like the massive Russian military build-up around Ukraine is not even needed, if one bridge in Canada can ruin that much larger economy!).

I’ve mentioned in the past that Covid is now an endemic disease, equivalent to the flu or common cold. We can do our best to both prevent it and mitigate the effects of contracting it. Those most at risk are unvaccinated, which in most cases is a personal decision about risk, higher insurance premiums, and so forth.

And, in the breach, even accepted regulations were not enforced to the point of absurdity. Showing a vaccination card without ID is like saying a gun has no bullets without revealing the clip. “Actively eating and drinking” has widely become a partially filled glass which simply sits next to a maskless person.

Marshall McLuhan observed once that “the price of eternal vigilance is indifference.” That means when everything is a priority nothing is a priority and when forced to pay close attention our attention diminishes out of boredom over time. I’ve seen my share of highly inattentive TSA agents. They display for the media all the guns and knives they detect, but there’s no way to display all the guns and knives that made it through the flight.

We’re Covid-weary, pandemic-exhausted, precautions-bored. People have surrendered too much of their lives—which they’ll never recover in terms of mourning lost family members, cancelled weddings, holiday reunions missed—and are unwilling to forfeit any more without conclusive evidence that it really makes a difference.

I’m not taking the side of the truck drivers, the unvaccinated, the fervent mask-wearers, those hunkered down or those venturing out. I’m simply making a very obvious, empirical observation. Vaccines work, contracting the disease is uncomfortable but rarely fatal, and we’re not going to eradicate it, as we did polio, we have to live with it, as we do with the “regular” flu.

It isn’t a “new normal” or a “return to normal,” its’ the new realities to which we must adjust. It’s an individual choice, of course, but I’d advise that we all engage once again in our business and life. Of course, you can choose to remain hunkered down. But that’s your choice, not required by the disease.

And life is not going to come searching for you in your bunker, it’s going to pass you by.


The whole point is to live life and be – to use all the colors in the crayon box. —RuPaul

I intend to live life, not just exist. —George Takei

Somebody should tell us, right at the start of our lives, that we are dying. Then we might live life to the limit, every minute of every day. Do it! I say. Whatever you want to do, do it now! There are only so many tomorrows. —Pope Paul VI

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Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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