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Anyone Can Advertise, Few Can Perform

Anyone Can Advertise, Few Can Perform

Fisher Investments has an aggressive marketing campaign on LinkedIn. But their history of lawsuits, losses, and sexist comments by their founder is easy to uncover ( The company’s claims about returns on investment and retirement strategies are so ridiculous that they have turned off their “comments” option on LinkedIn, because so many people questioned the veracity of the claims. When you receive unfavorable feedback, simply mute the feedback, right?

Just because you pour money into advertising doesn’t mean you’re any good. Perhaps that’s a lesson for the current crop of political candidates, as well.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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