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Author: Alan Weiss

Thinking that you can create multi-year strategies today—after the pandemic, turmoil, chaos, volatility, and disruption—is equivalent to thinking that  people are going back to ocean liners as the main transportation across the Atlantic. Even if you reduced that trip from

Choose the course of least resistance:   Domestic clients with overseas operations Foreign companies with domestic operations Current clients’ foreign customers and suppliers Use counsels’ offices and chambers of commerce, e.g., German counsel general in San Francisco Use associations: American manufacturers

Triage your clients:   1 Top clients: highest future potential, spending much more than average now, provide referrals unsolicited, positive comments on line. 2 Average clients: some future potential, average spending, referrals sometimes if asked, no comments on line. 3 Poor clients: little future