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Author: Alan Weiss

Since I published my first book in 1988 (The Innovation Formula) the publishing industry has declined in terms of innovation, talent, and risk-taking. Today it’s gasping and wheezing. Herein, some of my more unusual—or maybe usual—experiences in the “glamorous” world

When you learn to scuba dive, the instructor imprints in your cerebral cortex one word: breathe! While it’s counterintuitive to breathe underwater, the instructors explain endlessly, “Never stop breathing. Do not hold your breath. You could die.” Oh. When you’re with a