Who Do They Think You Are?
Buyers are attracted to you because of who they think you are. Your branding must be clear and appealing to your ideal buyers. if you try to be all things to all people, you'll be nothing to anyone.
Aspirational Performance
People are tending to buy "aspirational performance" more than true performance. They buy strong brands without experiencing them first. They walk into the theater loving a play like Hamilton before it even starts and without having heard one line live. What
Trick Question: What’s Your Job?
I'm working at my computer when room service arrives. I let her in and continue my writing while she sets up. BUT she insists on trying to engage me in conversation, explain the food (it's cereal, very difficult to figure
Thank You for Arriving at My Blog, yada, yada, yada….
I called the Mandarin Oriental in Miami today to arrange something for my arrival. As they are required to do, the operator has a 15-second or so introduction involving the hotel's name, her name, and a greeting, then an offer
Alan Weiss’s Monday Morning Memo® – 01/16/17
We miss far too much while embroiled in minor matters. People have their faces planted in their phones while an eagle flies overhead with a fish (or, worse, a car approaches them with another texting driver). Intent on selfies, tourists
Nexus
A "nexus" is a connecting point or meeting place. A great idea in isolation is the tree falling in an uninhabited forrest. A great list of prospects in isolation is a telephone book. What is the nexus you need to create to
Who Cares How It Works?
Understand how your customers apply and use things, not how those things work. My father-in-law was able to stick his head under a car's hood and fix anything in there that went wrong. But he didn't drive his car any better
A “Typical” Day
I've been requested to describe a typical day. When I'm home, and not traveling, it looks like this: • Arise around 6 • Quick bowl of cereal, shared with the dogs. • If non-workout day, take the dogs for coffee and biscuits. If