Three Dimensional Marketing
Think of one, two, and three dimensional contact. Email is one-dimensional, the phone two, and in person is three. Here are three-dimensional options for marketing in order of quality of lead and probability of a meeting and business: 1. Referral business 2. Commercially
Great Minds
Here's an excerpt and source from Seth Godin this morning, courtesy of Jon Haugen. Seth and I don't count typos, and don't much care for people who do. And those people don't have blogs like Seth and I do: "We loudly
Consulting Opportunity
Onsite Boston Harassment Training this summer Someone's client in Boston is looking for an onsite Harassment Training Requirements- Must be the trainer’s specialty (She is also considering law firms) Must be local to Boston Timeframe is summer Contact me at [email protected] by May 15
Common Sense Is A Rarity With Some People
My new Alan Weiss's Common Sense® World View is a partner program to my existing, very popular Alan Weiss's Common Sense Consulting® Weekly Video. A woman registered for the former yesterday, but informed me she wanted the $50 discount for ordering
Alan Weiss’s Monday Morning Memo® – 5/6/13
May 6, 2013—Issue #189 This week's focus point: A "futurist" told me once that the next decade would be all about "credentialling." He couldn't have been more wrong. (The more initials I see after someone's name, the more
Shameless Promotion
I'm running the sixth Shameless Promotion Experience at my home on October 3-4. Attendance limited to six people, four spots are open. Write me for details: [email protected]
Alan’s Western Swing
I was up at 4:30 am on Wednesday for a 5:00 am limo to Boston to head for Seattle for my last scheduled Almost Free Workshop. (I don't like to fly out of Providence and change planes.) I stayed at
In Case You Were Wondering What I Was Thinking
• Why would hotel management think that tying the hair dryer cord or robe belt into a Gordian knot every day might be helpful to a guest? • Where are all the alarmists, fiscal cliff people, and doom and gloomers now? They
The Power of Language
Learn and practice examples and metaphors that will solidify your points and/or rebut objections. Some examples for you: • We're a large complex organization, it would be tough for a solo consultant to help us. Response: All you need is momentum, not
Worldview
If you had left your money in the stock market or invested at the time of the great recession four or five years ago, it would be worth more than 150% of that amount today. I had said last year