The Only Marketing Plan You’ll Ever Need
Consultants don't need business plans (the danger being that you hit it, and it's always too modest). They need marketing plans. This is the marketing business. Here's the only one you'll ever need, short and sweet: Marketing plan: 1. Value proposition (how
Dumb Ass Stupid Marketing
No matter what filters or armed guards I use, I get a handful of these emails a week. Does anyone, anywhere, respond to an ungrammatical, unsolicited, mass, junk email and decide to do business with the senders a half world
Diagonal is the New Vertical
Not all that long ago we believed that if we did a good job we'd be promoted, and that would continue until retirement. When I left Rutgers and stumbled into Prudential, I figured that in a decade or so I'd
The Island
My Nantucket default routine is to wake up around 6. We're looking at the Atlantic, so the sun rises on the other side of the house. (At dusk, people throng the beach to watch the sunset and have local Tex/Mex/Seafood
Consultants Need To Be Multilingual
Just this morning, an IT consultant complained that I was unfair castigating IT people for not being customer-oriented, and he prided himself on being a "level three" service provider, or some such thing. Right in his letter of complaint, he
Social Media, Not Business Media
I have 2.5 million potential contacts on Linkedin, about 1,500 friends on Facebook, and 5,700 followers on Twitter. I tell you this to demonstrate that I belong and am active, and that I speak not as an outsider, stranger to
Alan Weiss’s Monday Morning Memo® – 8/19/13
August 19, 2013—Issue #204 This week's focus point: There are experts and there are experts. The vaunted "emerging economies" (China, Brazil, India) are contributing less to world growth at the moment than the traditionally strong economies, especially the
Return to Nantucket
If the place weren't seasonal, I might just never leave. Our first 24 hours: