Reach
Superb marketing is reliant on "reach." Reach has two elements: The amount of names you can readily access (lists) which are relevant to your value. The ease with which you can get on those radar screens (they read what you
Alan Weiss’s Monday Morning Memo® – 10/24/16
There's an old story about a boy scout trying to earn a merit badge for community service who sees an elderly women unsteady on a corner, trying to cross a busy street. He rushes to help, and despite her protestations
Give Me an Example
I stage mock media interviews with people to improve their presence and ability to stay in the moment. Here's a question that is unusually difficult for many: "What two or three companies would you name that are doing a good
Kudos to Kensington
I use a Kensington trackball on my desktop. I downloaded the new Sierra operating system on the Mac, and the trackball didn't respond correctly. I called Kensington's number, was connected to technical help inside of a minute (a woman in
Gloomy Gus
My late handyman—he was older than I—frequented the same coffee shop that I take the dogs to in the morning. The owner runs a nice place, but he's always complaining. My handyman gave him the sobriquet, "Gloomy Gus." If it's raining
The Dog Star: All the News That’s Fit to Sniff
(The Dog Star is a symbol of power, will, and steadfastness of purpose, and exemplifies the One who has succeeded in bridging the lower and higher consciousness. – Astrological Definition) The dogs scour the yard when I take them out in