Extending Your IP to Others for Passive Income
Have you thought about codifying your consulting/expertise model and licensing it to others? It's an interesting conversion from wholesale (corporate) to retail (individuals) and involves very little effort. If your expertise is strategy consulting, for example, commit your steps to writing,
Experiential Marketing
We hear a lot about "content marketing," meaning that the seller provides useful content about the product and/or issues surrounding it. For example, Gillette may offer useful points about shaving whether or not you purchase their razors and blades. But far
Drop That Knife
One of the very worst places to meet with a prospect is in a restaurant. The prospect may feel that it's time efficient (I have to eat and meet this person, why not do both at once?). You may feel
Best Best Practices
It helps to look for best practices to raise a client's performance, but we often look in the wrong place first—outside the organization, toward the industry or profession. The best place is within the organization itself.That's because we then know what
Idiosyncratic Structures
The recent New York Times piece on Amazon's grinding culture is just another example of idiosyncratic leadership and structure. Jobs at Apple did the same, using his personal (and often damaging) vision of what the company should look life. The new,
Faceoff
Facebook has become one of the largest organizations in the world largely because it doesn't have an intelligence test to qualify members. This morning some moron posted that we have to become like Canada in the US: triple our union membership
Try A Sample
When you buy online from Kiehl's, the high-end skin care company, they "demand" that you choose three free samples to be shipped along with your order. I haven't figured out how to avoid this (I assume there's a box to
Performance Based Priorities
A lot of you tell me you're "overwhelmed." There is no such thing. You're simply treating everything as a priority, hence, you have no priorities. If you want to drive somewhere, the priority is to have gas in the tank and
Call for the Ball
Stephen Curry made 7 of 13 three-point attempts as his Warriors beat the Cavaliers last night in the NBA playoffs. In the last 3 minutes, he made two insanely hard three-pointers. It wasn't simply that he was shooting well, he wanted to