THE BENTLEY CARD
The Bentley Card, providing credits to all of my work, is no officially cross-species. © Alan Weiss 2013
A Trip to the Mental Gym
You can't expect others to market for you, not with your passion, and not doing anything for your rapport. Within prospects, don't give out materials to people who will represent you to the real buyer. Instead, ask for an introduction. And
Another Million Dollar Consulting® College Completed
Back from the Castle Hill Inn in Newport. Next College: week of May 6. We have four people already.
Why Don’t We Do This Your Way?
If you want to change others' opinions or positions—especially a buyer's from "no" to "yes"—then understand two things: 1. You must provide reasons in the best interest of the buyer. Consequently, helping you out, giving you money, and making better use
The Dynamic Customer: Retention and Referral
A client provides two valuable sources of income: Retention business, which we often call repeat business, meaning purchases that continue over time. Some of my corporate clients were with me for over a decade; and Referral business, wherein the client
Two Buyers A Week
If you get in front of two, true, economic buyers every week, you'll make between $300,000 and $600,000 annually, depending on the size of your projects. Here's how it works: • Two buyers a week equals 100 buyers a hear. • Let's
The Double Play Double Standard
In American baseball, a player on first is forced out at second if the batter hits a ground ball which is relayed to a fielder touching second base before the runner arrives. The ball is often then thrown to first
Go the Extra Mile
I've always found that if I tell someone I'm going to be in New York (less than three hours by train) they say, "That's nice, but I'm busy that day." If I tell someone I'm going to be in Chicago,
The Ideal Career
Someone approached me not long ago and said, "I've figure you out. You only do what you love to do and are great at. And you've built a career around it." That didn't come as a surprise to me, but it
The Dead Zone
When companies move or cultures change, it's not the new future that generally worries people, but the journey's uncertainty. I call that distance "the ambiguous zone." I've also found that when small businesses or solo practitioners seek to create a larger