Meetings Aren’t A Test
A great many consultants completely miss opportunities to solidify relationships and close business because they aren't "in the moment." Instead of engaging in a conversation with a peer (the buyer) they are trying to anticipate what the other person is
Perfect Vision
When you apply for a driver's license or get an eye exam, they often show you a book of numbers surrounded by varied colors. If you can identify the number, you're not color blind, but if you can't see it
You, First
Do you want to help others? Then help yourself. Stop feeling guilty because you have something that someone else doesn't. Stop feeding the victimization mentality that claims people are owed something event though they choose not to contribute anything. Stop allowing
First Time In The Buyer’s Office
Some common sense in the buyer's office for a first meeting: • Don't sit anywhere until you're invited to do so and the buyer indicates where. • Shake hands firmly, not bone-crunching, but not limp, with a man or a woman. • Don't
The Only Marketing Plan You’ll Ever Need
Consultants don't need business plans (the danger being that you hit it, and it's always too modest). They need marketing plans. This is the marketing business. Here's the only one you'll ever need, short and sweet: Marketing plan: 1. Value proposition (how
Consultants Need To Be Multilingual
Just this morning, an IT consultant complained that I was unfair castigating IT people for not being customer-oriented, and he prided himself on being a "level three" service provider, or some such thing. Right in his letter of complaint, he
There Are Stupid Questions
We seem to direct our lives with a variety of humble, good-intentioned, ideal, yet completely nonsensical apothems that tend to constrict our success and options. One of the worst of these is, "There is no such thing as a stupid
How to Be Immediately Provocative to A Buyer
A rare, extended webinar: http://summitconsulting.com/seminars/WebinarHowToBeIimmediatelyProvocative.php
Focused Marketing: CRC
If you want to strip away all the non-essentials, think about CRC: Credibility: The ability to instantly convince people that you possess the requisite expertise, by what you've already produced in terms of intellectual property, publishing, and word-of-mouth, as well as
That’s Just My Assertiveness Talking
I don't believe humility is the road to success in consulting. Nor do I believe belligerence is the route. I do believe an assertive self-confidence wins the day. We have to be able to challenge our buyers' viewpoints, provide new ideas,