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Business of Consulting

One of my clients asked for my help gaining a sole-source recognition with a government agency which has asked if she'd bid on an RFP (request for proposal). RFPs are terrible devices, produced and evaluated by low-level people who then

Identify yourself as an expert—a resource—not as a speaker or coach or consultant—which are commodities. The former is of great valued worth high fees. The latter three are easily comparable and highly price sensitive. Case in point: You'll hear people talk about