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DASM: Sour Apple

DASM: Sour Apple

I’m crazy about Apple, but they’re starting to make others crazy.

When many of us downloaded Maverick, iPhoto no longer worked and demanded an update. Why didn’t it update automatically, the customer asks?

It’s not all that easy to find the update, but when you do, it required not just the Apple password but the Apple ID, which many people don’t have handy. (There are complaints and questions on public forums all over the Internet). If you put in both of these correctly, as I just did on my laptop, it takes about two hours to update iPhoto, during which it can’t be used and the “preview” function won’t work for any photos.

Can’t technological geniuses make this easier for their customers, or is a certain amount of hubris in place here? I don’t mind higher prices, but I do mind wasting my time.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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