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Doom Loop

Doom Loop

The great irony I find with people who approach me for coaching is that many of them are in the 40s, have a college degree, have a family to support, and have been in this business for five-to-ten years, and were employed before that. Yet, at this stage of their lives and in these circumstances, they tell me they can’t afford to invest in my services (and, therefore, in themselves). 

They need to make this investment more than ever if, under those conditions, they don’t have the discretionary money to make such an investment! “As soon as I close some more contracts I can work with you,” is just part of the Doom Loop, because they’re not going to close those contracts without working with me.

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Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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