Fire, Aim, Ready
I stopped in my hobby store here today to give the owner some business and to stock up. My total would have come to a couple of hundred dollars.
But Charlie was morose. I asked what was wrong.
“You were right,” he said, there IS a business boom and my shelves are cleaned out and my suppliers are way behind. I should have ordered more stock months ago.” My purchase amounted to $17.
I’ve told you all that you can surf this sucker of a wave or you can get crushed by it. You can’t wait until you’re “assured” of more business before investing in yourself and in your marketing. I was absolutely right about the business boom. I find some people hesitant to plan meetings (which can always be cancelled) in the fall because of fears of today. The Bellagio told me that they don’t have valet service at the curb (I’m a VIP and get special treatment). I told them they surely would by October, when I’ll be there. “Well, we’re hoping….” the manager said.
I’m not “hoping,” I’m planning.
Pull the damn trigger.