• No products in the cart.
  • No products in the cart.
Back To Top
Image Alt

“Get Me Alan Weiss!”

“Get Me Alan Weiss!”

The more initials I see after a person's name, the more suspicious I get that they're trying to prove value without having actually produced it, by “collecting” certifications instead of clients.

Some people have told me that the initials are important in their fields of expertise (what I call their “public square”) because their buyers will recognize the credentials. My feeling is that if you're really that good, people should “recognize” you by your brand and reputation, not your certification. In fact, people should be asking for you by name.

A strong brand means that people will think about you and value your help even when you're not in front of them.

I'm just sayin'….

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

Post a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.