Your Legacy is Now
Life is not a search for meaning from others, it’s about the creation of meaning for yourself.
For over 30 years Alan Weiss has consulted, coached, and advised everyone from Fortune 500 executives, state governors, non-profit directors, and entrepreneurs to athletes, entertainers, and beauty pageant contestants. That’s quite an assortment of people, and they run into the thousands. Most of them have had what we euphemistically call “means,” and some of them have had a lot more than that. Others have been aspiring and with more ends in sight than means on hand.
Alan Weiss states:
I’ve dealt with esteem (low), narcissism (high), family problems, leadership dysfunctions, insecurities, addictions, and ethical quandaries. And I’ve talked about them through the coronavirus crisis. But don’t get the wrong idea. About 95% of these people have been well-meaning, honest (to the best of their knowledge), and interested in becoming a better person and better professional. Otherwise, they wouldn’t be talking to me.
I found the equivalent of the “runner’s wall” in their journeys, where they must break through the pain and the obstacles and then can keep going with renewed energy and spirit. But runners know how far they must go after the breakthrough, be it another half lap or another five miles. There is a finish line.
I’ve found that people in all positions, even after the “breakthrough,” don’t know where they are in the race, let alone where the finish line is.
They do not know what meaning is for them. They may have money in the bank, good relationships, the admiration of others, and the love of their dogs. But they have no metrics for “What now?” They believe that at the end of life there is a tallying, some metaphysical accountant who totals up their contributions, deducts their bad acts, and creates the (hopefully positive) difference.
That difference, they believe, is their “legacy.”
But the thought that legacy arrives at the end of life is as ridiculous as someone who decides to sell a business and tries to increase its valuation the day prior. Legacy is now. Legacy is daily. Every day we create the next page in our lives, but the question becomes who is writing it and what’s being written. Is someone else creating our legacy? Or are we, ourselves, simply writing the same page repeatedly?
Or do we leave it blank?
Our organic, living legacy is marred and squeezed by huge normative pressures. There is a “threshold” point, at which one’s beliefs and values are overridden by immense peer pressure. Our metrics are forced to change.
In an age of social media, biased press, and bullying, we’ve come to a point where our legacy, ironically, is almost out of our hands.
Yet our “meaning”—our creation of meaning and not a search for some illusive alchemy—creates worth and impact for us and all those with whom we interact.
Duke Merhavy
I agree all heartedly with your explanation regarding targeting your audience.
There is one more factor to consider — differentiation. Toyota, and Kia, and Ford and so on, are all practically the same in many aspects (features, design, etc.). The more similar a product is, the harder they have to work on — spend — in advertising. There is no other Bentley, or Porsche, and so on… Therefore, their advertising is more informative and less frequent.
As it apply for us: We must differentiate ourselves from others, so we are not ‘just another consultant’.
Again, your point about targeting is absolutely correct and valid, I just wanted to add another aspect.
Alan Weiss
Agree, Duke, but I’d just point this out as someone who loves exotic cars: There is nothing like a Rolls, but the Bentley and Astons might be competitive for many people, the Corvette can outrun most Porsches, and Ferrari and Lamborghini do compete for the same buyer. The difference is usually in word-of-mouth among trusted peers and a test drive. I drove three Ferraris over the years, but the Lamborghini was just too uncomfortable to consider. I have the last of the seven-speed, manual Z06 model Corvettes, which is a real sports car, costs $100,000 and can beat most competition up to about $400,000.