MacBook Pro Appeal
One of my tenets pre-pandemic that has strengthened over the past two years is that the entire buying dynamic is changing and has to change. I believe “allowing the buyer to buy,” peer-level referral, and evangelism (bringing buyers and prospects together) are the keys to global sales (someone offer me a contract and I’ll write the book in 60 days). There are some people still “lost in the 50s” trying to find pain to relieve. That ain’t it.
If you don’t believe this, consider the sales of the brand new Apple MacBook Pro. It’s being sold person-to-person, friend-to-friend, by word-of-mouth. It is, of course, a terrific product, but a great many “terrific products” languish, and remain best kept secrets. The appeal of this machine isn’t only its capabilities, but also its attraction to the ego of being with the “in-crowd.”
Mine should arrive in another week.