Million Dollar Club “Keepers”
This is a small sample of some of the issues discussed and supported at the fourth meeting of The Million Dollar Consulting® Million Dollar Club. This session was in Stresa, Italy, on the shores of Lago Maggiore. If you feel you qualify for the club and are interested, just drop me a line or give me a call.
Keepers from the Million Dollar Club
Stesa, Italy
Sept. 15-17,2011
• Just-in-time knowledge, combining the trend for mobile information with the means to provide quick access to the particular knowledge needed for the work.
• Purchasing an ongoing, successful event which draws buyers for your services, and hosting it in the future.
• Creating teleconferences around the subject of your new book.
• Developing and retaining intellectual property—and recombining it—by tracking it within your business “universes.”
• Creating a disciplined, methodical marketing plan within current clients before the engagement ends.
• The eight areas of reinvention and the three dynamics affecting them (separate article to come).
• Synthesizing intellectual property, thought leadership, and equity in your brand.
• Ensuring all aspects of your image are those of a highly successful firm.
• Refraining from over-diversifying, to the point that nothing is moving forward boldly.
• Improving the options we offer in value and fee.
• Lateral selling within clients: internal buyer referrals to other internal buyers.
• Creating a client site project manager from the client’s management.
• Never second-guess yourself. Save the time, the energy, and the stress. Just do it, make any correction later.
• You are not your firm. Don’t take personally comments about the firm, and use the firm as an entity to borrow money, provide a legal firewall, and so forth. Your firm may fail, but it doesn’t mean you fail.
• Technology is highly scalable, and you can leverage it without adding overhead.
• Everyone is the room has published commercially or is in the process of doing so, or both. Seize opportunities to use the book to promote your major business initiatives.
• Exploit referrals, and build a plan to solicit them constantly.
• Create high value in your firm today, because the equity is important now and as an eventual exit strategy should you want one.
• Chad has developed a prototype App for Alan which will be launched in the near future, and the likelihood is that all of our firms can benefit from either personal Apps or pass-through Apps from others.
• Keep personal time sacrosanct. Work around it to achieve your musts each day, and if there is time work on priority “wants.” If there is still time, work on lower priority “wants.”
• Whether in wholesale (corporations) or retail (consumers) business, there is still an individual buyer with whom a relationship is key in non-commodity sales.
• Passion is about the nature of the value you provide, not revenue or numbers. Find out what your passions are, then make money providing that value.
• Focus often requires help. The time we spend doing this is usually not done elsewhere at all. That includes our business time and social time together during these events.
• There is no substitute for self-discipline, self-accountability, and self-reliance.
© The Million Dollar Club 2011. All rights reserved.
