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On Logos, Quality, and Intelligent Consumers (and Cracker Barrel)

On Logos, Quality, and Intelligent Consumers (and Cracker Barrel)

You know folks, Sherman Williams Paint has a logo that's disgusting: a can of their paint being spilled over the entire globe. They are the largest paint company in the world with $24 billion in revenues (market cap of 90 billion). I guess polluting the earth is an effective logo (or people don't give a damn about logos when a product is excellent).

I, of course, buy Rolls Royces because of that ingenious double R on the wheel covers.

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Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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