One Referral A Day: How Hard Is That?
If you ask for one referral a day, that’s about 20 a month, 250 a year in round numbers. If half prove valuable, that’s 125. If half of those are responsive, that’s 62. If half of those accept proposals, that’s 31. If 50% of your proposals are accepted, that’s 15 times your average fee (which, if it’s $50,000, produces a $750,000 year). And you should hit 80% of your proposals.
I’m just saying….