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Perhaps Your AI Can Read This for You?

Perhaps Your AI Can Read This for You?

I’m hearing that the advances in AI (GPT-3?) can produce highly effective promotional materials, term papers, business pieces, even novels. A great many people are saying that there’s no need any more to learn how to write.

Trust me, if this is an advance, then personal writing will be more important than ever, personalizing you and your business.

You don’t believe that? Just watch TED, or the junior varsity TEDx. Every single speaker sounds the same. They’re all coached and molded into the moderate voice, the rhetorical questions, the subtle humor, the funny slide, the dramatic pause—ad nauseam. They are indistinguishable “Stepford Wives” speakers! It’s like watching a constant rerun.

If you want to be part of that herd, don’t learn to write, don’t practice it, don’t apply it. Rely on the artificial. But that distant figure you see on the horizon, way ahead of you? That’s the real me.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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