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Pitching

Pitching

Even people who purport to be sophisticated sales professionals or “experts” resort to using “pitch” to describe approaching a prospect. The dreaded—and fictitious—”elevator pitch” is supposed to represent how to influence someone between floors. To me, that’s a good technique to get thrown off the car between floors.

If you develop a strong brand, people come to you. They seek you out. If you have to go prowling for “prey” to whom you make a “pitch,” you’re just some predator stalking the streets. When people come to you because of your repute, you’re a trusted expert who can name your own price.

Instead of “pitching” why don’t you try “catching”?

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

Comments: 2

  • Malik Mirza

    June 4, 2020

    Very interesting and true to the blog contrary point…. Dont pitch. Catch. Question is…. How? Obviously its timr consuming and must have some tips around it which you can share with us. Thank you

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