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Quantity Isn’t Qualiity

Quantity Isn’t Qualiity

Quantity often has little to do with quality.

Have you noticed that some books have five pages of endorsements inside the front cover? Does that really improve the chances of it being sold? Don’t three powerful endorsements do that? Do you need 20 people?

Some people brag about having a mail list of 20,000 names. But they may just be “names.” You’re better off with 500 names of your ideal buyers than 5,000 names of people who couldn’t possibly purchase your services.

I’ve seen people with thousands of books in their homes. They haven’t read a third of them.

People tell me they’ve been to 30 countries. But they’ve spent only a day (or changed planes), didn’t visit anything other than a museum and hotel restaurant, and stayed in one city. It’s more like they’ve seen the same country 30 times!

I don’t care how much exercise you’ve done, how many steps you’ve taken, how many stairs you’ve climbed. Are you in better shape, has your stamina improved, are you in a better emotional state?

I’m bored by the “world’s wealthiest people.” I’d be more impressed by what they’re contributing.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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