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Raise Your Assertiveness Dramatically in 90 Minutes

Raise Your Assertiveness Dramatically in 90 Minutes

The Assertiveness Belief Experience

The majority of people I’ve coached and advised globally lack the proper degree of assertiveness applied in the appropriate situations and with critical people.

That’s largely because assertive behavior cannot be successfully applied without the underlying belief that you are an authority and worthy of respect, not seeking approval or affection.

A large part of my success has been derived from telling people they are wrong, in error, misinformed, mistaken. The few who dislike being told that I don’t want as clients. But the majority who appreciate candid discussion have been excellent, long-term clients.

Without self-worth:

  • You hedge

  • You over-explain

  • You defer unnecessarily

With self-worth:

  • You state

  • You decide

  • You move on

Join me on May 23* for 90 minutes of demonstration of how simple it is to become far more assertive in the moment when you are yourself confronted or uncertain or the old “imposter voice” yells in your ear.

I’ll demonstrate how this is done with volunteers where I’ll switch roles, with language suggestions, and with case studies.

Never retreat:

Instead of “handling objections,” reframe:

  • Don’t defend—reposition

  • Don’t argue—clarify value

  • Assertiveness redirects, it doesn’t resist. Assertiveness is the external expression of internal certainty

  • It is not aggression, volume, or dominance

  • It is the absence of neediness

 

Is it worth $500 to become more assertive immediately? How many times have you said too late: “I should have said…”? or “Why didn’t I argue about that”?

April 23, 10:30-12:00 US eastern time.

Register here: https://alanweiss.com/store/quick-pay/

FIRST 15 people to sign up receive a free, personalized copy of their choice of: Million Dollar Consulting 8th edition, The Seven-Figure Consultant, The Consulting Bible 2nd edition, or Thrive!

That date is St. George’s Day, who is believed to have slain a dragon, and who is a Patron Saint of England. He did not ask the dragon about whether it would entertain a discussion, nor did he seek its approval. There was a life to be saved.

 

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

Comments: 2

  • Gerrit

    March 26, 2026

    Quick clarification, please, Alan – is it on April 23 or May 23 (a Saturday)? Both dates appear above/

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